We help families become financially secure

For over 40 years, we've helped middle-income families learn the principles of personal finance, reduce their consumer debt, and plan for the unexpected. The access we provide to essential financial services and products has helped millions protect their families and save for the future.

To learn more about middle-income families and their finances, check out the 2019 Primerica Financial Security Monitor Insights Report and Infographic. You can also access additional Financial Outlook Reports, by the links below.:

Download The Cusomer Survey Insights Report PDF Download The Consumer Survey Infographic Graphic Download The Hispanic Americans' Financial Outlook briefing PDF Download The African Americans' Financial Outlook briefing PDF

Middle-Income families count on us to strengthen their financial futures

Our 130,000+ licensed and trained representatives are located in every state, Canada and Puerto Rico. They assess client needs, provide education and offer access to straightforward solutions like term life insurance, as well as mutual funds, annuities and other financial products from industry-leading companies.1

Our Scale

$781 billion

Of term life insurance in force, full-year 20181

~$58 billion

Of client asset values in investment accounts, full-year 20181

Listed on the NYSE

And a component of the S&P MidCap 400

Who We serve


Average household income of our clients2

5 million+

Lives covered by term life insurance1

2 million+

Client investment accounts1

What Makes Us Special


Among the lowest minimum investment thresholds in the industry3


Average face amount of our clients' life insurance policies, full-year 20181

$3.8 million

Average in life insurance benefit claims paid every day, full-year 20181

We are dedicated to providing middle-income families access to essential financial services & products

We provide financial education in everyday language

on important principles, provided by one of our many licensed representatives — whether or not a family buys something from us.

We protect families' financial futures

by offering affordable term life insurance.

We help families save

for emergencies, retirement, education, and other important goals through straightforward financial products.

We are a part of the communities we serve

Our middle-income clients often face different situations than those faced by the clients of many other financial institutions. Just 4% of workers are very interested in self-help online investment education and advice,4 so our representatives build face-to-face relationships with their clients to help them overcome challenges they see firsthand, like:

Living paycheck to paycheck

78% of full-time American workers are one missed paycheck away from hardship.5

Saving enough for retirement

42% of Americans have less than $10,000 saved.6

Credit card debt

Households with credit card debt carry a month-to-month estimated balance of $6,929.7

Meet some of the strategic partners who help us deliver greater financial security to families

1 Numbers reflect the combined totals or averages, as indicated above, as of, or for the year ended, December 31, 2018, for the following affiliated companies: Life Insurance: National Benefit Life Insurance Company (Home Office: Long Island City, NY) in New York; Primerica Life Insurance Company (Executive Offices: Duluth, GA) in all other U.S. jurisdictions; Primerica Life Insurance Company of Canada (Head Office: Mississauga, ON) in Canada. Securities: In the United States, securities are offered by PFS Investments Inc. (PFSI), 1 Primerica Parkway, Duluth, Georgia 30099-0001; In Canada, mutual funds are offered by PFSL Investments Canada Ltd., mutual fund dealer, and segregated funds are offered by Primerica Life Insurance Company of Canada, Head Office: Mississauga, Ontario. Each company is responsible for its own financial obligations.

2 Primerica Financial Needs Analysis Clients as of December 31, 2018

3In any account if it’s an investment of $25 or more established on a monthly basis

4 EBRI.org, Employee Benefit Research Institute 2015 Retirement Confidence Survey

5 www.nbcnews.com, "Most of Us Live Paycheck-to-Paycheck. This Is What It Does to Your Health," November 2, 2017

6 www.cnbc.com, "42% of Americans are at risk of retiring broke," March 6, 2018

7 NerdWallet, "2018 American Household Credit Card Debt Study," December 2018